Tracy Weiss
Storyteller · Strategist · Advocate
Tracy Weiss is a storyteller, strategist, and patient advocacy expert who helps organizations, brands, and leaders navigate the conversations that matter most.
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Consulting
Tracy offers a variety of ways to help organizations, leaders, and mission-driven brands communicate with clarity, credibility, and purpose.Narrative Coaching
Helping leaders and communities discover, shape, and tell the stories only they can tell.
Executive positioning · Founder storytelling · Personal branding · Thought leadership · Keynote development · Strategic messagingStrategic Communications
Building communications strategies that align organizations, stakeholders, and audiences.
Messaging architecture · Brand positioning · Communications strategy · Media training · Launch strategyAdvocacy & Awareness
Transforming complex issues into movements people understand, support, and act on.
Patient advocacy · Legislative campaigns · Public education · Coalition building · Stakeholder engagement · Awareness campaignsFractional Leadership
Providing experienced executive leadership during periods of growth, transition, or transformation.
Fractional C-suite positions · Audits of nonprofit programming or communications functions · Special projects · Executive counselProduction & Executive Presence
Helping ideas come to life through compelling presentations, media, and content.
Speech writing · Presentation coaching · Media training · Interview preparation · Event moderation · Video productionSpeaking
Storytelling as Healing · Building Awareness Into Movements · Leadership Through Reinvention · Cancer & Survivorship · Custom KeynotesLet’s tell stories that matter and build connections that last. Partner with Tracy to bring clarity, empathy, and purpose to your communications, storytelling, and advocacy efforts. Together, we can turn complex experiences into meaningful narratives that resonate, build trust, and make a lasting impact.
About
Tracy Weiss is a storyteller, strategist, and patient advocacy expert who helps organizations, brands, and leaders navigate the conversations that matter most. Drawing on her personal experience as a cancer survivor and nearly a decade of leadership in patient advocacy, she brings a unique perspective on healthcare, empathy, and human connection. Through strategic consulting, content development, storytelling, and communications strategy, Tracy helps clients translate complex or sensitive experiences into meaningful narratives that build trust, deepen engagement, and help people show up for one another with greater understanding and compassion.Tracy’s philosophy is rooted in the belief that how we show up for one another matters. Through honest storytelling, empathy, and thoughtful communication, she helps people and organizations navigate life’s hardest moments with greater understanding and compassion. Her work challenges silence, breaks down discomfort, and turns difficult experiences into opportunities for meaningful connection — because while there may not always be a right thing to say, there is always a way to show up.
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